The people lining up in a long procession solemnly bringing the Holy Mother through the central streets of Hue city created a colorful, but dignified and reverent sight. On both sides of the road, tourists and Hue people stood watching attentively, because it has been a long time since such an event has been held.

On the afternoon of April 18, the Department of Tourism, in cooperation with the Hue Monuments Conservation Center, welcomed the MICE tourist group to Hue managed by Vietravel at the yard in front of Ngo Mon gate - Hue Imperial Citadel.

After more than 50 years, the road procession of Hue Nam Temple Festival (Hon Chen Temple) was re-enacted, starting from Thien Tien Thanh Giao Holy Place (352 Chi Lang, Hue City) to Nghinh Luong Dinh before boarding the boat to sail upstream to the temple. The long procession with more than 400 people going through the streets created an impressive sight, attracting a large number of locals and tourists to attend.

On the afternoon of April 4, the Thailand famtrip delegation came to Hue to visit and survey tourist attractions, proceeding to build new tours to bring guests to the Ancient Capital in the coming time.

A pilot program of shared bike services will begin on April 29, along with “Hue Citadel By Night” launched on April 22 and many other programs and festivals in order to create a highlight to raise tourism demand after the opening of international tourist markets.

“What a pity. I didn’t have a chance to stop by the city of yellow apricot blossoms (ochna integerrima) for a check-in.” It was a message I received from a tourist acquaintance when she and her family just had a north-south backpacking trip after a long ceasing time due to Covid-19.

Short video clips recorded by a tourist visiting Hue have gone viral in recent days. Their main contents are about the people of the Imperial Citadel, and according to this person, if he was asked about the most beautiful thing about Hue, the answer would certainly be its “people”.

Domestic tourists will continue to come to Hue with stable numbers, and the recovery will continue when international visitors come back to the city from March 15.

Telling the gripping stories about the Huong (Perfume) River and Hue land imprinted with the culture through antique pottery, the Huong River Museum of Antique Pottery aims to adopt a strategy of development towards modernity and promotion of the values to domestic and foreign tourists through the digital platforms.

The People’s Committee of Hue city has just issued a plan for organizing cultural and artistic activities to serve tourists by night.