Strong growth in the number of international visitors, as well as recognition from the press and the world’s leading prestigious tourism organizations, open up opportunities for Hue to put a spotlight on its tourism. It is expected that there will be bright colors on the big picture of Hue tourism in 2024 and the following years.

In May 2024, Lang Co Bay has just celebrated its 15th anniversary of joining the World's Most Beautiful Bays Club. On this special occasion, there are many meaningful and exciting experiences for visitors to Lang Co Bay, thereby increasing their fondness for this destination.

A recent signing ceremony between Hue Monuments Conservation Center (HMCC) and Global Book Corporation has opened a new chapter in promoting Hue's cultural heritage to international friends.

On the afternoon of April 12th, the People's Committee of Phu Loc District held a press conference to share information regarding the upcoming 15th anniversary of Lang Co Bay being recognized as a beautiful bay of the world.

Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

Not only well known in the “kite map” as a kite maker whose giant kites have flown in many parts of the world, Nguyen Dang Hoang is also considered a unique kite flier as he has made countless original kites, creating his own brand name “Hoang’s Kite.” Among them, his dragon kite, a symbol of power,_ made with Hoang’s skillful hands then hovered in the sky at shows and international festivals made many people admire.

Among many mausoleums of the Nguyen Dynasty, recognized by the UNESCO as a World Cultural Heritage in 1993, Emperor Gia Long's mausoleum is a magnificent painting of the coordination between nature and architecture; in which, nature is the main factor creating the grandeur of the architectural structure.

In the Asian worldview, the relationship between Heaven - People - Earth is connected through the animal and plant world, with countless sacred human concepts to ward off evil spirits and pray for peace for people and all things. Among them, the Four Sacred animals (Dragon, Unicorn, Turtle, Pheonix), starting from the Dragon, symbolize the strong desire of the Creation and the traditional beliefs to pray for agricultural residents' good harvests, good weather, and dispelling epidemics.

According to Hue Monuments Conservation Center, this Lunar New Year, the Tu Phuong Vo Su Pavilion, a cultural destination of the heritage of Hue Ancient Capital, is put back into operation as a stopover for visitors from all over the world, after a period of closure.

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.