For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

Accelerating site clearance and deploying projects and works to ensure they stay on schedule was the requirement emphasized by Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, during a field survey and inspection of several key projects and works in the city on the morning of April 2.

“I write to you, from this island. Cuba, the island of fire, the island of passion”. The poem “From Cuba” by To Huu has stayed with me since my school days. Ever since, I have held a special affection for Cuba - a distant land possessed a beauty both nostalgic and intense, where culture, music, and history blend into a rhythm uniquely of its own…

As Lunar New Year approaches, areas around universities grow increasingly quiet. Traffic thins out, while many eateries and photocopy shops close for the holiday. Boarding houses fall silent as most students head home by the 24th or 25th day of the lunar December; those who remain are mainly from distant hometowns, working part-time, or hoping to experience Tet in a new place.

Preparing for the flower season of Lunar New Year of the Horse 2026, flower growers across the city are staying close to their fields, busily tending their plants to ensure timely supply for the market.

According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

In the context of digital transformation becoming an inevitable trend, businesses must incorporate artificial intelligence (AI) into their operations as a pressing requirement to enhance labor productivity and boost business efficiency.

That was the theme of a talk hosted by Dr. Mai Hang, a natural nutritionist, at Silent Space (32 Tay Son, Hue City) on November 23rd. The event was part of the “Lunch and Learn - Learn, Have lunch, and Connect together” program.

Despite the heavy rain throughout the Trinh Cong Son music night, the audience did not hesitate to stay until the last performances.

Located approximately 4km northwest of the center of A Luoi district, along the Ho Chi Minh Highway, the eco-tourism area of A Nor (Hong Kim commune) has now transformed into a vibrant homestay and farm stay hub in the highlands.

Sea and waterfalls tourism are two strengths of Hue. Every year, it attracts hundreds of thousands of visitors to enjoy and relax.