Hue is colorful on the days near Mid-Autumn Festival. Hundreds of unicorn heads, together with accessories and props displayed for sale along the street have attracted buyers and wanderers.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.