It is not even the end of the sixth lunar month, but I have already heard elderly men in my neighborhood enthusiastically asking one another how the upcoming Autumn offering ceremony will be organized at the village communal house, and whether the heads of the clans have made plans to meet yet. It may seem strange that amid the bustle of city life, these elderly men are passionately talking about village affairs. The village communal house is not far away either, just a few dozen meters from my house. “The city also began with villages. Preserving the roots of the village means preserving its culture for future generations. You young people should remember that,” they would tell me whenever I asked.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

Lotus roots that lie deeply in the mud, through hands of Hue people, are “upgraded” to become a sophisticated exquisite dish. Though far from a luxurious dish, many people are willing to cover tens of kilometers just to taste it.

A kite originating from Hue, which has been preserved for nearly 60 years in a museum in the United States, was discovered by a Vietnamese restoration expert. Through numerous accompanying documents, together with a passion for cultural roots, that expert “told the story” about how the kite was ordered in Hue Ancient Capital, then taken all the way to the U.S., and became an artistic artifact, etc…. It was truly fascinating.

Slow travel is emerging as a popular trend among many tourists. With its rich natural landscape, deep cultural and heritage roots, traditional way of life, and the unique warmth of its people, Hue holds many advantages for developing this form of tourism. However, to truly develop slow travel, Hue still has much work to do.

Hue is becoming a fertile ground for strategic investors to set down roots.

From the historical roots of Thuận Hóa - Phú Xuân nearly 720 years ago, Hue has inherited a rich culinary elite resource, offering a competitive edge for the ancient capital tourism. Achieving the status of a centrally governed municipality brings new opportunities for Hue. Alongside its fresh and vibrant developments, Hue is increasingly recognized as a culinary city where quintessence converges.