Since the pandemic, the power and role of this technology has been increasingly recognized. What I and many others could cleary see was the presence of policies to promote tourism, how effective the efforts were to stimulate the influx of tourist and of course, we feel that people are gradually preparing for more trips to satisfy expectations on digital technology platforms.

Not only brings many large Information Technology (IT) systems into operation (including online public service system, banking electronic payment system, and bank coordination system), the State Treasury also systematizes data to help promote administrative reform and increase operational efficiency. That is the assertion of Mr. Nguyen Hoang De, Director of the State Treasury of the Province, with Thua Thien Hue Weekly.

Nam Trieu Y Trang Vien is a fanpage founded by fashion designer Tran Quang Minh Tan and his friends to promote the beauty of the heritage of Hue through ancient costume. In the meantime, they also want to tell stories about Hue history and culture.

From the passion for the ao dai, Nguyen Giang Thanh, a Hue girl, and her associates founded VietCharm, with the aims to promote and spread Hue ao dai in Australia.

The cultural land of Hue has always had cultural messengers who are folk artisans, writers, artists, cultural activists... They are the ones who preserve and promote the cultural heritage of their ancestors, foster the culture with new literary and artistic values of the country, promote the cultural values of the land to the outside world, and create strong impressions of the Huong Ngu region in the hearts of tourists from all over the world.

On November 24, 2021, H.E. Nguyen Phu Trong, General Secretary of the Communist Party of Viet Nam delivered an important speech "Striving to foster, preserve and promote quintessence of the progressive Vietnamese culture richly imbued with national identity" at the National Cultural Conference to implement the 13th National Party Congress’ Resolution.

Difficulties and limitations due to the effects of COVID-19 pandemic do not falter investors. Investment projects still contributed to bringing new “breath” during the period when pandemic prevention came along with economic development, creating promoted steps in investment.