On October 14 in Hanoi, the Ministry of Culture, Sports and Tourism, and Hue City People’s Committee signed an Action plan for cooperation on the development of culture, sports, and tourism through 2030. Hue City is the first locality to sign such a cooperation plan, aiming to tap into the potential and advantages of the city as a heritage city, a Festival City, and a distinctive cultural center of Vietnam.

Hue has the potential not only to become a prominent culinary destination in Southeast Asia but also to work towards a position among Asia’s leading culinary centers. Therefore, preparing an application dossier to join UNESCO’s Creative Cities Network (UCCN) in the field of cuisine would strengthen Hue’s culinary brand name, promote its cultural values more widely, and boost tourism.

“With its advantages in geographical location, seaport infrastructure and regional connectivity, Hue City has considerable potential to develop its logistics sector,” said Do Thai Duong, Project Director of LEC Group at the Chan May - Lang Co Economic Zone, in an interview with Hue Today Weekly.

Subsequent to their overall first-place finish with 27 medals at the 2026 National Championship and Youth Championship, Hue Sambo is demonstrating strong potential while opening opportunities for the Ancient Capital's sports sector to boost its achievements on Vietnam's elite sports map.

The growth model relying heavily on capital and low-cost labor is gradually showing its limitations, while science and technology, AI, semiconductors, blockchain (a decentralized digital database), and digital assets are opening up new growth opportunities. However, turning these potentials into real resources requires a shift in institutional thinking from passively managing problems as they arise to proactively creating space for development.

On the morning of September 27, the Hoa Chau Ward People’s Committee held a ceremony to launch the 2026 ‘Ru Cha - Colors of Autumn’ photo contest. The contest aims to promote Ru Cha’s ecological and cultural beauty, community life, and tourism potential.

Changes in planning, infrastructure, and development space as Hue became a centrally governed municipality are opening up more room for the real estate market. However, experts said that this potential can translate into real value only when projects link to infrastructure, user demand, and the characteristics of a heritage city.

The showcase of signature products held as part of the 2026 Vietnam - Japan Local Cooperation Forum provided additional opportunities for domestic and international businesses to learn about their partners’ needs, explore markets and identify potential areas for future cooperation.

At Vietnam - Japan Local Cooperation Forum 2026, the thematic session ‘From Heritage Conservation to Cultural Industries: Unlocking Potential and Connecting Opportunities for Local Cooperation’ highlighted how heritage is increasingly being seen as a resource for development when connected with communities, technology, tourism and cultural industries.

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.