A piece of good news is that in the first 9 months of 2025, Hue welcomed nearly 5 million of tourist arrivals, exceeding the 4.8 million tourist arrivals recorded in 2019. It contributed to creating a strong recovery after a period of stagnation, clearly highlighting the city’s role as the host of 2025 National Tourism Year.

“Enterprises make a significant contribution to the economy. Therefore, in its development orientation, Hue City consistently focuses on creating an environment that fosters and promotes business growth,” shared Mr. Phan Quoc Son, Deputy Director of Hue City’s Department of Finance, with Hue Today Weekly.

Spreading the message “Convergence and Shine”, Ho Chi Minh City Tourism Festival 2025, taking place from April 3 to 6, has the participation of over 100 stalls of 42 provinces, cities, and 32 travel agencies, transportation companies, and airlines.

On November 30, 2024, the National Assembly passed the Resolution to establish Hue City under the Central Government from January 1, 2025, and the Resolution on the restructuring of district and commune-level administrative units of Hue City, in the 2023 - 2025 period. Hue City (under Thua Thien Hue Province) will be divided into two districts: Phu Xuan and Thuan Hoa.

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.