Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

Alongside activities that support and accompany businesses and investors in accessing project information and related procedures, Hue City also places emphasis on signing memoranda of understanding (MoUs) and strategic cooperation agreements with major investors to build a foundation for long-term engagement between the government and investors.

As Vietnamese Teachers’ Day (November 20th) approaches, many teachers in flood-stricken areas are still busy battling natural disasters. Flood after flood, they persistently cling to their schools and classrooms, visiting each disadvantaged student to offer support and encouragement. In these difficult places, their work is quiet yet unwavering – just like their love for the profession and affection for their students, which never runs dry.

Amid the tranquil rhythm of life in Hue, music still finds places of its own to resonate, not on grand stages, but in small rooms, where young people freely pour their passion into an ever-growing number of local recording studios.

On August 16, in Hue City, the Fund for Tobacco Harm Prevention and Control (Ministry of Health) organized a launching ceremony of the campaign to strengthen the implementation of smoke-free environments in restaurants, hotels, and public places.

Few places boast sweet soups (chè) as colorful as those in Hue. The colors of Hue’s sweet soups are not only visually captivating but also evoke sweet, rich, and tender flavors.

Under the guidance of Quoc Hoc Hue Cooperation and Public relations Club (The Mosaic), students from various places have had the opportunity to learn about the history and architecture of Quoc Hoc Hue High School for the Gifted. This has been a meaningful occasion for students from different schools to explore a new learning environment, while also creating opportunities for cultural connection, experience, and sharing.

In the early days of the new year 2025, the Year of the Snake, many places in the city organized exciting spring activities, including cultural and sports activities, as well as folk games and royal court games, etc.

Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.

TasteAtlas, a food magazine, has just set the list of 50 most worth-experienced culinary cities all over the world in 2024. Notably, 2 places in Vietnam including Hue and Hanoi were named in this list.