On June 27, at the Ethnic Cultural House of Khe Tre Commune (208 Khe Tre Street), the People's Committee of Khe Tre Commune organized the Khe Tre Highland Market - Second session of 2026, themed “Agricultural Products Market”. The event aims to showcase local products, promote the consumption of agricultural products, and introduce the highland cultural identity to people and visitors.

As the costs of raw materials and fuel continue to rise and market requirements become increasingly stringent, digitalization combined with green production is becoming an inevitable direction for many businesses and manufacturing facilities in Hue City. In addition to optimizing costs and improving efficiency, digitalizing production processes also opens up opportunities to elevate quality and increase product value.

On the morning of January 24, the City’s Red Cross Society, in coordination with the local authorities of Chan May - Lang Co Commune and the main sponsor, Heineken Brewery Vietnam Co., Ltd., held the opening ceremony of the “Humanitarian Tet Market - Spring of Binh Ngo 2026” and presented 300 Tet gift packages to disadvantaged residents in the commune.

On the afternoon of July 27th, the Provincial Farmers' Union, in coordination with the People's Committee of Hue City, organized the opening of the first Highland Market Fair in Hue City in 2024.

On the morning of August 18th, the Management board of Dong Ba Market organized the opening of an artistic and current affairs photography contest titled “A new day at Dong Ba market”.

According to the Plant Protection Department under the Ministry of Agriculture and Rural Development (MARD), on August 8, 2023, the Animal and Plant Health Inspection Service (APHIS) under the United States Department of Agriculture (USDA) has just sent a letter to this agency to inform about the opening of the United States (US) market for Vietnamese fresh coconuts.