This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

More than just a series of promotional activities showcasing one of the world’s most beautiful bays, the program “Lang Co – World Beautiful Bay 2026” reflects the local community’s aspiration to build a green, civilized, and environmentally friendly tourism destination, with local communities and indigenous values serving as the foundation for sustainable development.

Not only honored as one of the world’s leading romantic honeymoon destinations in 2026, Hue is also increasingly becoming attractive to international visitors thanks to its safety, friendliness, and rich cultural identity. These advantages are opening up strong prospects for the Ancient Capital’s tourism sector in attracting high-value international travelers.

On the afternoon of December 25, Hue City Department of Health held a conference to review the pilot model for “Food safety market in food and beverage services business” at Tay Loc Market. This is one of the city's key traditional markets, serving not only as a food source for locals, but also as a popular destination for tourists visiting and experiencing Hue's culinary culture.

Renowned as an ancient heritage city, Hue has emerged as a popular destination for both domestic and international filmmakers. Every architectural structure, scenic spot, or landmark in Hue can serve as a backdrop for different genres of films, ranging from feature to short ones. This has more or less contributed to establishing a brand, significantly boosting local tourism.

A Biah Hill, a.k.a Hamburger Hill, or Hill 937 is one of two historical destinations in the A Luoi highlands. The higher you climb towards the top of the hill, the narrower and more desolate the road becomes. Yet, this place still has a strange attraction for tourists, especially veterans from both within and outside the country. Many elderly visitors have to cut trees to make walking sticks, conquering more than 850 steps over 1.5km long to reach the summit.

Through the stylish lens of Vinwonders.com, the beautiful Lang Co Bay - where the sky meets the land of Thua Thien province, possesses an irresistible charm: with its crystal-clear waters and stretches of white sandy beaches. It has become one of the must-visit tourist destinations in the land of Hue. With its picturesque and sweet beauty, Lang Co Bay is dubbed one of the most beautiful bays in the world.

Besides the lively and beautifully decorated spring outing places, in recent years, one of the destinations on the days of Tet that many people have chosen to visit is the museum. Therefore, museums also open during Tet to serve the public’s demand of enjoying arts.

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

With its potential and strength in tourism and distinctive cultural features, Thua Thien Hue has just been recommended by Travel+Leisure Travel Magazine (The US) as one of the must-visit destinations in Asia that travelers should not miss in their journeys in 2024.