From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.

Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

On May 27, Mr. Tran Huu Thuy Giang, Vice Chairman of Hue City People’s Committee, had a working meeting with a delegation from CNN International Commercial, led by Mr. Phil Nelson, CNN’s Executive Vice President, to discuss a media cooperation plan in the period of 2026 - 2030, aimed at promoting the core identity of Hue to the world.

On the morning of May 21, the People’s Committee of Chan May - Lang Co Commune held a press conference to announce a series of cultural, tourism, and sports activities taking place within the framework of the “Lang Co - World Beautiful Bay 2026” program, and to share information with the press and media agencies.

Traditional culture is no longer unfamiliar to young people as the student group “Gen Z Ke Su” (Gen Z Tells History) from the Communication Technology major at FPT University Da Nang launched a media project titled “Co Vat Cung Dinh” (Royal Antiquities). The project uses modern technology applications to tell traditional stories.

The synergy of passion, media strength, and professional organization has helped the grassroots football movement in Hue grow remarkably both in scale and quality.

The Phui (“Freestyle”) Hue Gala (Phui Hue Awards) 2025 took place on the afternoon of March 28th at Hue Industrial College. The event was jointly organized by Twin Media and Co Do Media to honor outstanding individuals and teams who contributed to the vibrant development of grassroots football in Hue City over the past year.

Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

On the morning of March 25th, in Hue City, the Organizing Board of Miss Jewelry Vietnam 2026 held a press conference to officially announce the event, attracting the attention of numerous experts, artisans, and media outlets.

On January 30, the Department of Agriculture and Environment, in coordination with the Agriculture and Environment Newspaper and the World Wide Fund for Nature (WWF-Vietnam), organized the “Media Forum on Mobilizing Community and Stakeholders to the Work of Sustainable Biodiversity Conservation” under the framework of MiB-GBF Project.