Amid moss-covered rooftops and the quiet waters of the Huong River, or wandering up Thien An Hill, Vong Canh Hill, and into the tombs of the Nguyen emperors… a young woman with the nickname Hoang Trinh Phan has made a significant presence across social media platforms, sharing stories about heritage. Her “heritage storytelling” page has attracted thousands of viewers and followers, not only for her charm but also for the wealth of essential knowledge about cultural heritage that she brings to the public and the community.

“Resilience in the Eye of the Media Storm” was the theme of a seminar jointly organized by the Department of Finance, CSMO Vietnam, and Hue CEO Club on September 13th.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Gala hip-hop - Showcase Festival 2025 – Shining Vietnamese Smile kicked off on the night of July 20 at the square opposite Quoc Hoc Hue High School for the Gifted. The event was part of the “Hue Sports Festival 2025” series, which was organized by Hue Media & Event Co., Ltd.

The 7-a-side Hue Premier League - Huda Cup 2025 (TPL-S5) kicked off on the afternoon of July 19 at Uyen Phuong Stadium (Tay Loc - Phu Xuan Ward). This is one of the activities under Hue Sports Festival 2025, organized by the City’s Department of Culture and Sports in collaboration with Leano Group Travel Media Co., Ltd.

Although young tourists do not spend a great deal, this is a growing segment that brings vibrancy and strong influence across social media platforms. Studying and effectively tapping into the young tourist market is essential for creating greater value in tourism development.

On October 5th, the Vietnam Digital Media Association and VietTimes e-magazine held the Vietnam Digital Awards 2024 ceremony in Hanoi. Hue Monuments Conservation Center (HMCC) was honored in the category of Outstanding digital transformation by public service and business units with its solution “Applying digital technology to conserve and promote the values of Hue’s heritage.”

On July 19, Thua Thien Hue Young Entrepreneurs Association, in collaboration with Tiktok Shop Vietnam and Vitamin Media & Entertainment Company, organized a livestream event themed “Hue Speciality Products Market”.

CNN, an US news outlet, has recently reported an increasing number of social media posts sharing tips on how to order a drink originally from Vietnam at a major American coffee chain. This sought-after beverage is salt coffee.

On the afternoon of June 13th, the Provincial People's Committee held a press conference to summarize the results of Hue International Arts Festival Week 2024, informing the media of the achievements during the six-day event.