To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.

To attract more tourists and diversify the international tourist markets, efforts to promote, seek out and expand markets, and develop flight routes are crucial alongside the development and improvement of tourism products and services.

Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.

Kim Doi village, Quang Thanh commune, Quang Dien district is known as a bustling place for producing dried noodle sheets during the off-season. Recently, with the support of mechanisms and policies from functional departments and the locality, the people of Kim Doi have invested more in machinery, expanded production with higher productivity and quality, and brought their products to distant markets, creating job opportunities for hundreds of local workers with stable incomes... Notably, dried noodle sheets in Kim Doi have recently been voted as a typical agricultural product of the province.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

Alongside the whole country, this is when businesses, production facilities, supermarket systems, and markets... in the province are actively preparing goods to meet the shopping needs of the people at year end and the Lunar New Year of Dragon 2024.

The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

According to recent statistics on the tourism industry, the top 10 tourist markets to Hue were Taiwan, Malaysia, Spain, Australia, America, Thailand, England, Germany, France, and Korea.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.