On the occasion of welcoming New Year and the Lunar New Year 2025, the Year of Snake, on the night of January 14, Hue City People’s Committee held a new year meeting party with the participation of international tourists, volunteers, experts, and foreign investors working in the city area.

Vietnam is preparing to enter the peak season for international tourists. Based on the strong growth rate of the tourism industry in the early months of 2024, the provincial tourism sector is implementing many solutions to prepare for the anticipated influx of foreign visitors.

From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

After the process of researching and developing products, Thua Thien Hue will systematically exploit healthcare tourism products to attract domestic and foreign tourists.

​Passenger Bus Joint Stock Company, Hue Branch has introduced to the public the service of transporting tourists by open-top buses. This service takes foreign and domestic tourists to famous scenic spots in Hue city for experience and visit.

On the afternoon of the 30th day of Tet, the incense village of Thuy Xuan (Thuy Xuan Ward, Hue City) became more crowded with many delegations of international tourists coming to visit, experience, and take commemorative photos.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.