For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

Phu Son Waste Treatment Plant (in Phu Son commune, Huong Thuy town) was invested in and built by EB Environmental Energy Ltd. Co. at a cost of roughly 1.7 trillion Vietnamese dong. The plant officially commence operations at the end of January 2024, playing an crucial role in effectively addressing the waste management issue and ensuring environmental hygiene in Thua Thien Hue province - a pressing concern for the community as landfills in Thuy Phuong have reached capacity, disrupting residents’ lives with foul odors emanating from overflowing landfills.

Tourism is entering the peak season for international visitors. To effectively attract visitors to Hue, the implementation of promotion and advertising work with the right focus is considered a top priority task.

Innovative start-up activities in Thua Thien Hue have obtained many achievements and have been honored. However, in order for them to continue to spread, in addition to internal resources from enterprises, startups also need mechanisms and policies to effectively activate innovative start-up activities in each business.