​Passenger Bus Joint Stock Company, Hue Branch has introduced to the public the service of transporting tourists by open-top buses. This service takes foreign and domestic tourists to famous scenic spots in Hue city for experience and visit.

With the desire that tourists can access information and experience Hue cuisine in a visual manner, at the same time providing support and suggestions according to each tourist’s demand and hobby through artificial intelligence tools, students from the Diplomatic Academy have launched a project called “A Food in Hue” with numerous activities to spread Hue cuisine to domestic and international tourists.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

On April 13th, VnExpress newspaper, in coordination with the People's Committee of Thua Thien Hue province and FPT Online Joint Stock Company, held a press conference to announce the VnExpress Marathon Imperial Hue 2023 race.