“Nghien cuu Hue” (“Researching Hue”) is a series of books about Hue, born out of researchers’ deep affection for Hue culture. The series is considered the continuity of the B.A.V.H. (Bulletin des Amis du Vieux Hué) by the Association of Friends of Ancient Hue.

On the morning of February 1, at the space located at 23-25 Le Loi Street, Thuan Hoa Ward, Thuan Hoa Ward Public Service Center, in coordination with Hue Book and Culture Club, organized the “Thuan Hoa - Binh Ngo 2026” Festival under the theme “Dung dang dung de - Welcoming Spring in Joy and Good Health”.

On the afternoon of January 29th, Hue University of Sciences High School for Gifted Students organized an experiential activity titled “Hue Tuong masks - When art becomes heritage” for students. The program is part of the Local Education curriculum, aiming to help students gain a deeper understanding of local history and culture, thereby fostering love for their homeland and an awareness of the importance of respecting and preserving traditional cultural heritage values.

To create a joyful and vibrant atmosphere before, during, and after the Lunar New Year of the Horse (Binh Ngo) 2026, Thuan Hoa Ward will organize the Thuan Hoa Spring Festival Binh Ngo 2026 at Hue Book and Culture Space (23 - 25 Le Loi Street, Thuan Hoa Ward). The program, themed “Dung dang dung de - Welcoming Spring in joy and good health”, will take place on February 1.

The “Restructuring the Tourism Sector to Meet the Requirements of Becoming a Key Economic Sector” plan, approved under Decision No. 1685/QD-TTg dated December 5th, 2018 by the Prime Minister, has established an important policy framework for the comprehensive renewal of the tourism sector. Accordingly, the Ministry of Culture, Sports and Tourism, together with ministries, sectors, and localities, including Hue City, has focused on removing bottlenecks and gradually restructuring tourism products, visitor markets, and the tourism management system…

The year 2026 opens the 2026–2030 period, marked by increasingly fierce competition to attract resources, talent, and visitors, while Hue cannot pursue rapid urbanization or heavy industry. Hue’s path must be its own: taking heritage, culture, landscape, and ways of life as deep, distinctive, and sustainable advantages; taking creativity and experience as driving forces; and placing the people of Hue at the center of all development policies.

On the afternoon of January 2, the show “Humorous Startup Journey” was held with the startup expert Tran Thanh Tung, who is also known as Tung BT at Hue Books and Culture Space. The event attracted the participation of a large number of young people who have started, are starting, or aspire to start their own businesses…

On December 29, at the headquarters of the Ministry of Culture, Sports and Tourism, the Scientific Council for the appraisal of the Master Plan for the preservation, restoration and rehabilitation of the Complex of Hue Monuments to 2030, with a vision to 2050 met, discussed, and reached a consensus to approve this significant planning content.

Such is one of the key tasks set by the Department of Culture and Sports of Hue City for 2026.

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.