Inspired by a love for traditional culture, young designers in Hue are finding ways to bring heritage values into clothing through their own creative languages.

On October 14, the Department of Science and Technology, the standing board of the Organizing Committee for the 2026 Hue City Creative Startup Competition, held the semifinal round for 30 outstanding projects selected from the preliminary round. This semifinal round was held under the theme ‘Promoting Cultural Heritage Values in the Digital Economy’.

Hue has the potential not only to become a prominent culinary destination in Southeast Asia but also to work towards a position among Asia’s leading culinary centers. Therefore, preparing an application dossier to join UNESCO’s Creative Cities Network (UCCN) in the field of cuisine would strengthen Hue’s culinary brand name, promote its cultural values more widely, and boost tourism.

On the afternoon of December 30, the Union of Literature and Arts Associations of Hue City organized a program to honor outstanding artists and writers, and presented awards to exceptional literary and artistic works in 2025.