After 37 years of waiting, the Miss Vietnam beauty pageant is finally being held for the first time in Hue Imperial Citadel under the unique contexts, as Hue has just officially become a centrally governed municipality, and the city is hosting the National Tourism Year and Hue Festival 2025.

In the context of digital transformation becoming an inevitable trend, businesses must incorporate artificial intelligence (AI) into their operations as a pressing requirement to enhance labor productivity and boost business efficiency.

For four consecutive years, Hue City has ranked among the top 10 provinces and cities nationwide in the Provincial Competitiveness Index (PCI). This is a remarkable achievement for Thua Thien Hue (now Hue City), especially in the context of increasingly fierce competition among localities to attract investment. The result not only reflects a stable business and investment environment, but also demonstrates a significant shift in governance mindset and the improved quality of the civil servants – a pioneering force in building a service-oriented government.

Hue traditional music is a unique cultural heritage. In the face of rapid technological development and shifting public tastes, efforts to preserve and promote the value of this heritage are facing numerous challenges. In this context, Blockchain has emerged as a pioneering solution, helping to preserve and promote Hue traditional music sustainably and creatively.

That is the topic of the 2024 LSCAC International Scientific Conference - “Language, Society, and Culture in the Asian Context”, which takes place from November 22 to 24 in Hue. This event is held by Hue College in collaboration with Malang National University (Indonesia), Hyderabad University (India), University of Mahasarakham (Thailand), the Institute of Cultural Anthropology (Hanoi), and the Northeast Institute for Cultural and Arts Research (Thailand).

With the theme “Society and culture in Asia in the digital age,” the international scientific conference LSCAC 2024 - Language, Society, and Culture in the Asian Contexts - will take place from November 22nd to 24th in Hue city. This marks the first time Hue College has had the honor of co-hosting this event.

In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

In the context of economic difficulties nationwide, leading to a decline in investment capital, Thua Thien Hue is gradually asserting itself as an attractive investment destination with great potential and prospects, coupled with an increasingly favorable environment, especially in terms of attracting foreign direct investment (FDI) capital.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.