Hue culture with its typical characteristics of the land is portrayed through many unique cultural values such as cuisine, clothing, garden house architecture, education, music, theater, language, and poetry. These values have become great potential for Hue to become an important tourist center of Vietnam and Southeast Asia.

Stumbled upon the technique of indigo dyeing online by chance, like a twist of fate, a young couple, Dang Cong Bang (1996) and Pham Minh Nguyen (1997), were captivated by this age-old craft. They began exploring and experimenting, eventually creating their very first indigo-dyed pieces. This marked the beginning of Tiem Chi, a small studio the couple established with the hope of introducing others to handmade clothing and fashion items that they personally design and dye using the distinctive blue of indigo.

Ancient chrysanthemums, a symbol frequently found in heritage structures, clothing, and jewelry of the Nguyen Dynasty, have left their traces but seem to have disappeared from Hue. Meanwhile, the appreciation for these flowers continues as a quiet passion among some "scholars of Ha Thanh".

In order to honor Ao dai Vietnam clothing, and at the same time respond to Hue Community Ao Dai Week 2024, which is due to take place from June 24 - 30, Hue City People's Committee has just issued an official dispatch to organize the Hue Community Ao Dai Week 2024.

From the morning of the first day of Tet, a lot of people and tourists have come to Thuy Xuan incense village (Thuy Xuan ward, Hue city), wearing antique clothes to shoot and save memorable photos.