Being a beautiful, rich, and fertile land, Thuy Bieu is considered a delicious vegetable and fruit garden as well as a tourist destination of Hue.

After 8 periods of organization, Hue Traditional Craft Festival has become a brand name with many programs and activities on an increasingly large and professional scale. However, maintaining activities after the festival is what businesses and establishments in the area expect so as to bring craft village products closer to tourists.

From an endemic creature known as an Asian unicorn, the saola (Pseudoryx nghetinhensis) is grabbing more attention from the community. Aside from becoming the mascot in the 31st SEA Games, the image and name saola also become a business brand in many fields.