In the context of economic difficulties nationwide, leading to a decline in investment capital, Thua Thien Hue is gradually asserting itself as an attractive investment destination with great potential and prospects, coupled with an increasingly favorable environment, especially in terms of attracting foreign direct investment (FDI) capital.

With a diverse ecosystem of mountains, rivers, hills, lagoons and coastal sand dunes, Hue is an attractive destination for tourists in all four seasons of the year.

There have been five non-public museums provincewide since the first private museum was founded in April 2013, contributing to Hue City a number of attractive cultural destinations.

Taking advantage of the wild, wondrous, and charming beauty of nature, Thuy An Cooperative (in Phu Loc district - a district located south of Hue city) has exploited and built Fairy Stream into an attractive tourist destination for tourists from near and far.

With immense nature, Tam Giang – Cau Hai is the home of various types of typical and unique seafood species. Now it is even becoming an attractive destination with those in love with experiencing watery life, loving “hunting” the moments of sunset and sunrise.

Bach Ma is not a discovery tourism destination well-known in Vietnam but at present, it also becomes an attractive choice for athletes whose passions are long-distance running with rugged terrain.