Hue Monuments Conservation Center (HMCC) is managing eight items/sets of items that have been recognized as national treasures by the Prime Minister. The presence of these treasures not only enhances the appeal of the destination but also offers a chance for these valuable artifacts to "come alive" in contemporary life.

Alive to the power of social networks, Dao Huu Quy challenges himself as a "content creator", "molds" the appeal of Hue's traditional beauty into the videos of Hue culture... and posts them on social networks, starting with unique dishes of the Ancient Capital.

The “Tet Hue” Festival organized by Hue city is set to kick off a series of activities to welcome the new year 2024, with the highlight being the “Tet Hue” program organized annually on the occasion of celebrating the nation's traditional Tet.