On December 28, Hue City Youth Union organized the “Youth entrepreneurship and digital transformation” Festival 2025 at Aeon Mall Hue Shopping Center (An Cuu Ward).

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

From a pupil who taught himself the bamboo flute, Nguyen Cong Minh, now a fourth-year student at Hue Academy of Music, won a Gold Medal for his solo flute performance of “Remembering the River” at the extended National Music Festival 2025.

On the evening of December 21, as part of the closing event of the National Tourism Year - Hue 2025, Ngo Mon Square - Hue Imperial Citadel transformed into a “high-energy hotspot” of music as the Mega Booming Day 2 attracted thousands of spectators and young people, who immersed themselves in the enthusiastic atmosphere of Hue Mega Concert.

The Heritage Education Materials developed by Hue Museum of Royal Antiquities were recently honored at the City Technical Innovation Contest, providing fresh impetus for bringing cultural heritage closer to younger generations.

As the Central region had just suffered severe floods, many young music lovers in Hue chose to organize charity concerts, donating all proceeds to support their compatriots.

On the morning of December 5, Hue City Union of Science and Technology Associations, in coordination with Ho Chi Minh Communist Youth Union and Hue University, organized a forum themed “Promoting Hue’s Young Intellectuals to Thrive in Global Integration”.

From familiar cover versions to the aspiration of writing their own songs, young artists in Hue are gradually making their mark with music that carries a modern vibe while preserving their distinctive style.

On the afternoon of November 26th, the Youth Union of Hue Central Hospital (HCH), in coordination with the Vietnam Young Physicians Association and the People’s Committee of Hung Loc Commune, organized a program providing medical examinations, health consultations, and free medicine to residents affected by the prolonged flooding. This humanitarian activity aims to help people quickly stabilize their physical and mental well-being and proactively prevent diseases in the post-disaster period.

Hue cuisine is evolving with new “interfaces,” maintaining its traditional spirit while adapting to modern trends, particularly catering to the tastes of young people.