By day, they are music teachers, bakers, or bartenders; by night, they become singers and musicians on small stages of coffee shops and community music nights. It is this very passion that helps many young people in Hue keep the flame of music alive, contributing to an accessible and vibrant live music scene.

Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

As a refined blend of beverage enjoyment and hands-on craft activities, workshop cafés have become a popular choice among young people in Hue.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

The short film ‘Trong Thuc’ (‘The Drumbeat of Awakening’) is a project created by a team of students in Hue. By approaching tuong through the language of cinema, these young people are exploring new approaches to preserving and spreading cultural heritage.

Young people in Hue Ancient Capital are tracing back through time to visit historic ‘red sites’, carrying forward the story of patriotism in the language of the digital generation.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

In the context of a heritage city that is gradually affirming its position as a distinctive cultural center of the country, the development of reading culture in Hue is no longer a purely promotional issue. Instead, it has become a strategic matter, closely associated with human quality, endogenous strength, and the city’s vision for sustainable development.

On the afternoon of March 29, at Hue Book and Culture Space (23 - 25 Le Loi Street), the Hair Donation Day, with the message “Giving hair - Giving love”, attracted a large number of students and residents. The event was organized by the “One painting - Many hopes” project in collaboration with Thuan Hoa Ward Public Career Service Center, and Hue Book and Culture Club, with the support from Loan Nguyen hair salon.

Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.