In response to the series of activities within the framework of the Autumn Festival themed “Hue in Autumn” of the National Tourism Year and Hue Festival 2025, the Department of Tourism, in coordination with Hue Monuments Conservation Center and the People’s Committee of Phu Xuan Ward, is preparing a variety of exciting programs for locals and visitors. Among them, the most anticipated highlight is the Unicorn-Lion-Dragon Dance Festival, Hue Unicorn dance performances, and the Mid-Autumn Lantern Parade through the streets in 2025.

According to statistics from the Department of Tourism, during the nine-day Lunar New Year of the Snake (At Ty)holiday from January 25th to February 2nd (December 26th to the January 5th in the lunar calendar), Hue welcomed an estimated 150,300 visitors, marking a nearly 37% increase compared to the same period during the Year of the Dragon Tet holiday in 2024.

As an annual event organized by Hue City People's Committee during the Mid-Autumn Festival and within the framework of the annual Hue Festival, this year's Unicorn - Lion - Dragon Dance Festival and Mid-Autumn Lantern Parade will be held over two days, September 6th and 7th, on the main streets of the city center.

Investing in a modern showroom, creating a space to showcase products visually for customers, building a team of skilled personnel, and having a workshop full of modern machineries for production... these are the strategies used by “Outstanding Young Entrepreneur” Nguyen Van Lam, CEO of Song Nguyen Interior Co., Ltd., to affirm the brand and creat confidence to soar in the Year of Dragon and many more years to come.

On the morning of February 22nd, at the tomb of Emperor Gia Long in Huong Tho commune, Hue city, Hue Monuments Conservation Center organized a ceremony to launch the “Tet trong cay” (“Tree Planting Festival”) in the Year of Dragon 2024.

The dragon, known by the character "long", is a mythical creature steeped in supernatural qualities, standing at the forefront among the four sacred animals: "dragon, unicorn, tortoise, phoenix". It emerged thousands of years before the Common Era, gradually elevated to a symbol in East Asian culture. The dragon is seen as the ruler governing the rivers and seas, often referred to as the Dragon King.

This year's gallery introduced to the public 28 works by 8 artists and 7 children on the theme of the Dragon, using mainly acrylic on canvas and lacquer.

On the afternoon of February 14th (the 5th day of the Year of the Dragon), the People's Committee of Hue City organized the closing ceremony of the Spring Festival 2024.

Lunar New Year 2024 is the opening of the Year of the Dragon. Wishes for the new year are often referred to as a dream. If there is a dream for Hue in the year of the Dragon, it can be called “Hue’s Dragon Dream"!

The Department of Tourism has reported that during the Giap Thin Lunar New Year (Year of the Dragon), the number of tourists visiting Hue for sightseeing and experiences has significantly increased compared to that of the same period in 2023, with many accommodation facilities fully booked during the festive days.