In addition to other potential markets, the tourism sector of the ancient capital is intensifying efforts in promotion, branding, and positioning Hue in European countries. Through a variety of unique programs and activities, Hue’s tourism industry hopes to see strong growth in visitor numbers from this key market in the near future.

Nguyen Van Tam, a young man passionate about bamboo flute, has been spreading his love for this traditional musical instrument right on the bank of the Huong River. His clear flute melodies have left a good impression on visitors.

In 2012, I first visited Chi Linh - Hai Duong and toured Con Son pagoda. Having had the opportunity to visit and worship at many pagodas across Vietnam, Con Son pagoda left a deep impression on me from the very first glance, due to its scenery, its ancient charm, and an unexplainable sense of sacred understanding. Returning in 2025, that feeling remains as intact as the first time. I respectfully share with readers some photos of this ancient pagoda, which is over 700 years old. And if you have the chance, let you visit once to admire and contemplate.

“The beaches in Hue are well-known as some of the most interesting destinations that you shouldn’t miss when visiting the ancient capital. Their beauty can be summed up in three words: “fascinating the soul”.

From sightseeing trips and cultural experiences in Hue, many visitors have come to love this land.

On the morning of June 26th, Permanent Deputy Secretary of the City Youth Union Hoang Thi Thuy Linh visited and presented gifts to encourage the volunteer youth teams participating in the 2025 “Tiep suc mua thi” (Exam support campaign) at various 2025 National High School Graduation Exam sites.

Hue, a central region with harsh weather. The summer sun burns the skin, and the rainy season brings constant flooding, making it very difficult to grow flowers. Yet, Hue has changed a lot. Visitors returning from afar, after strolling through Hue’s streets, are often surprised and delighted, exclaiming: “Hue has so many beautiful flowers these days!”

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

In the radiant dawn of the lagoon region, travelers from afar sip rich, flavorful coffee while enjoying the vast, beautiful scenery of rippling waters. This fresh experience has been developed into a tourist attraction, creating a unique highlight for visitors to Tam Giang – Cau Hai Lagoon.

At the beginning of summer, on beaches and other spacious tourist spots, it’s easy to witness many groups of visitors join in team building games.