More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

Without fanfare or grand stages, artists, artisans, and skilled craftspeople are quietly passing on and preserving traditional crafts in the ancient capital. They are the “extended arms” for the journey of preserving intangible cultural heritage and Hue’s historical monuments.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

Thousands of unique works of bonsais, orchids, and artistic ornamental stones, along with the finest crafts and traditional cultural beauty have gathered at Hue Imperial Citadel, creating a vibrant exhibition space in the heart of the heritage site.

Through investments in machinery, modernized production methods, adherence to food safety and hygiene standards, diversified designs, etc., many women have contributed to gradually elevating traditional craft products.

The culinary festival titled “Vietnamese Noodle Heritage - Van Cu Noodle Village” opened on the afternoon of February 18 at Van Cu Hamlet, Nam Thanh Village. This is one of the main activities to respond to the celebration of receiving the national intangible cultural heritage recognition for the “Traditional Craft - Van Cu Noodle-Making Craft”, which is scheduled to be held on February 19.

Zeng weaving is a traditional craft that has existed for generations among the ethnic groups in the Western part of Hue City, and is a part of the unique traditional culture of the people there... As life depends on the mountains and forests and is close to nature, each Zeng product is not only a daily item and a spiritual item, but also a work of arts in the spiritual life of the people.

According to old tales, Bao Vinh blacksmithing craft (Huong Vinh Ward, Xuan Phu District) has a long history, originating from Hien Luong Village (Phong Dien Town), which was renowned for its traditional blacksmithing and ironworking.

On the afternoon of January 7, the People’s Committee of Huong Vinh Ward, Phu Xuan District held a ceremony to receive the certificate recognizing Bao Vinh forging craft as a traditional craft, which was awarded by Thua Thien Hue Provincial People’s Committee (Hue City People’s Committee for now).