Hue City has attracted interest from numerous major corporations and businesses, opening up new opportunities for industrial and tourism development. However, the key challenge now is to turn proposed projects into reality as soon as possible, thereby boosting production capacity, creating more jobs, and generating additional revenue for the city’s budget.

The Imperial Citadel, the riverside areas, the Western Quarter, and the student areas are the four proposed models for study, aiming to tap into the potential of culture, heritage, tourism, and services while expanding Hue City’s economic development space.

Medical tourism and wellness tourism are not new development trends. Hue possesses many favorable conditions to develop these two types of tourism. However, to effectively exploit existing advantages, it is necessary to create products that align with market demand, based on linkages among medical facilities, service providers, and travel enterprises.

On October 14 in Hanoi, the Ministry of Culture, Sports and Tourism, and Hue City People’s Committee signed an Action plan for cooperation on the development of culture, sports, and tourism through 2030. Hue City is the first locality to sign such a cooperation plan, aiming to tap into the potential and advantages of the city as a heritage city, a Festival City, and a distinctive cultural center of Vietnam.

With a new approach that shifts from ''preserving and exploiting individual monuments'' to ''connecting and leveraging the entire heritage system,'' the Project titled ''Leveraging the Value of President Ho Chi Minh Relics in Hue City for Tourism Development (2026 - 2030)'' (hereinafter referred to as the Project) also aims to address uneven heritage promotion and the lack of system-wide connectivity among historic sites.

“Thuan Hoa Ward needs to take the initiative in researching planning options and proposing investments, while also inviting businesses to participate in developing public amenities, services, and tourism. The proposals should link new development investments with urban renovation, and assess the feasibility of implementation during the current term,” emphasized Mr. Le Tri Thanh, Deputy Secretary of the City Party Committee, and Chairman of the City People’s Committee.

As Hue moves toward its goal of becoming a distinctive heritage city and a major cultural and tourism hub for Vietnam and Southeast Asia by 2030, external relations, particularly cultural diplomacy, are taking on a strategic role. This is what Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang announced about how Hue can turn its cultural ‘soft power’ into a driving force for sustainable socio-economic development.

On the morning of September 24, Mr. Le Tri Thanh, Chairman of Hue City People’s Committee, had a meeting with H.E. Adam Mulawarman Tugio, Ambassador Extraordinary and Plenipotentiary of Indonesia to Vietnam.

Hue Today Weekly, Issue No. 90, offers readers an in-depth look at the attraction and effective use of talented people, ways of honoring talent, and the shaping of idols for young people on LED screens. The issue also features timely stories on the development of the private sector, the challenge of developing tourism products in the rainy season, and the preservation of the Thai Mieu Temple relic site…

At Vietnam - Japan Local Cooperation Forum 2026, the thematic session ‘From Heritage Conservation to Cultural Industries: Unlocking Potential and Connecting Opportunities for Local Cooperation’ highlighted how heritage is increasingly being seen as a resource for development when connected with communities, technology, tourism and cultural industries.

In the coming time, the tourism sector will enhance the promotion of culinary tourism through culinary events and festivals, and create unique culinary tours to promote the advantages of local cuisine and enhance the tourism experience for visitors.