Taking “made in Hue” salted coffee flavor far and wide is the aspiration of Pham Ngoc Anh Phuong (born in 1995), Co-founder of Alufa Technology and Trading Co., Ltd., through his investment in researching instant salted coffee product.

Discovered and introduced by the American news agency CNN, Hue's salted coffee has truly created a fever in 2024. What has made this attractive drink so famous?

CNN, an US news outlet, has recently reported an increasing number of social media posts sharing tips on how to order a drink originally from Vietnam at a major American coffee chain. This sought-after beverage is salt coffee.