With advantages in scenery, cultural heritage, and the ancient, tranquil beauty of temples, palaces, relics, and architecture, Hue is becoming a destination of choice for filmmakers. This also presents an opportunity for cinema to expand Hue's tourism reach.

Phu Son Waste Treatment Plant (in Phu Son commune, Huong Thuy town) was invested in and built by EB Environmental Energy Ltd. Co. at a cost of roughly 1.7 trillion Vietnamese dong. The plant officially commence operations at the end of January 2024, playing an crucial role in effectively addressing the waste management issue and ensuring environmental hygiene in Thua Thien Hue province - a pressing concern for the community as landfills in Thuy Phuong have reached capacity, disrupting residents’ lives with foul odors emanating from overflowing landfills.

The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.

To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.