With a new approach that shifts from ''preserving and exploiting individual monuments'' to ''connecting and leveraging the entire heritage system,'' the Project titled ''Leveraging the Value of President Ho Chi Minh Relics in Hue City for Tourism Development (2026 - 2030)'' (hereinafter referred to as the Project) also aims to address uneven heritage promotion and the lack of system-wide connectivity among historic sites.

On the morning of October 13th, Hue City Women's Union held a conference to review the project titled ‘Developing Sustainable Livelihoods through Sustainable FSC Forest Management and Piloting Community-Based Tourism to Revive Traditional Cultural Practices of Ethnic Minority Communities in Phuc Loc Village, Hung Loc Commune.’

While preserving traditional handcrafted techniques, unicorn head-making artisans in Hue are adapting designs and colors to suit consumer tastes, seeking to expand their markets at home and abroad.

In Doc So (Doc So residential group, Huong An Ward), the craft of making Vietnamese conical hats was once practised in nearly every household. Today, the tradition is at risk of disappearing, with only around 20 people in the village still practising the craft. ​

On 18 September 2026, the Standing Committee of the Hue Municipal Party Committee issued Plan No. 101-KH/TU to implement Resolution No.19-NQ/TW of the 14th Central Committee of the Communist Party and the Political Bureau’s Action Program No. 33-CTr/TW on renewing Vietnam’s development model. Plan 101 does more than put an important Central resolution into concrete terms. It raises a long-term approach for Hue: what development model should this centrally-governed municipality choose so that it can achieve new growth, while also preserving and promoting the values that make up its unique identity?

Alongside aspirations for future UNESCO inscription, Hue Nam Temple Festival (also known as Hon Chen Temple Festival) is increasingly being viewed as a distinctive form of spiritual tourism. Together with safeguarding core values, the festival is seeking to harness the depth of cultural heritage to attract visitors, while avoiding excessive commercialization that could erode the identity.

These days, the festive atmosphere of the Mid-Autumn Festival is already filling the streets. From the skillful hands of craftsmen diligently working on unicorn heads, Earth God masks, and drums… to spectacular unicorn dance performances on competition stages and in welcoming spaces at the Imperial Citadel,… all come together to create a vibrant picture of the Mid-Autumn in the Ancient Capital, preserving the unique cultural beauty and leaving lasting impressions on visitors.

Behind the graceful and fluid movements on stage lie years of rigorous training, injuries, and quiet sacrifices. For Hue dancers, the challenge also lies in embracing contemporary influences while preserving the elegance, solemnity, and refinement that characterize the former imperial capital.

Early in the morning, in a three-bay house filled with sea air in Phuong Loc Village (Phu Vinh Commune), 73-year-old Tran Van Than, surrounded by bamboo baskets, miniature boats, and coracles, was moving his hands skillfully with thin bamboo strips. Having spent decades making a living from the sea, though his health no longer allows him to work at sea, his deep affection for his hometown’s sea lives on through every product he makes.

Mention Hue, and the Huong River comes to mind. Mention the Huong River, it is hard not to recall the arches of Truong Tien Bridge reflected in the water - a bridge that has witnessed the city’s many transformations through wars, natural disasters, and periods of damage.

Seashells and mother-of-pearl, after being processed, sliced into thin pieces, and polished, become the materials used in the art of mother-of-pearl inlay. These traditional handicraft values continue to be preserved and passed on by artisans today.

Close to 420,000 pages of Han Nom documents have been digitized - a figure recently announced by the Provincial General Library, bringing joy to researchers.