In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

During 2 days, including September 6 and 7, Hue Youth Union held a program called the Journey of “Hue’s youth with homeland’s sea and islands” in 2025 in Quang Tri Province.

Unable to rely solely on love for the craft or pride in the past, Hue’s craft villages must step beyond traditional pathways toward a new journey: Transforming production thinking, applying technology, embracing green transition, elevating quality, and telling cultural stories in more modern ways.

Without noise and haste, the journey invites travelers to lose themselves in the timeless, contemplative, and poetic beauty of Hue along the Huong River. In recent years, this experience has been reimaged with touches of elegance: afternoon tea at sunset, dinner under the stars, and the lingering notes of traditional Hue Singings.

Alongside provinces, cities, and ministries across the country, Hue City participated in the National Achievements “80 years of the journey of Independence - Freedom - Happiness” themed exhibition held in Hanoi, to celebrate the 80th anniversary of the August Revolution and National Day (September 2nd).

Organizing STEAM educational experiences for students; a warm art night dedicated to mothers; a journey carrying books to a remote village; and a discussion with young people about French architecture, etc., these activities gave August a warm start at Hue Book and Culture Space - a cultural meeting place that, despite being new, has become a cherished part of Hue.

On the evening of August 25th, at Nghinh Lương Dinh (Nghinh Luong Pavilion - Phu Xuan Ward), under the direction of the Central Youth Union, the Youth Union of Hue City, in collaboration with VMAS, organized the program “Chuyen xe Tu hao Việt Nam” (Proud Vietnam Journey) - with Hue as one of its stops.

Artisans from Thanh Lieu craft village (Hai Duong) have recently given a performance and recounted the journey of reviving and preserving the traditional art of woodblock printing passed down by their ancestors.

The exhibition with the theme “The Journey of 80 Years to Independence - Freedom - Happiness” will take place from August 28 to September 5 at the National Exhibition Center in Hanoi. Hue City will bring to the event a display space rich in Hue’s identity and cultural characteristics.

Bui Hoang Dai Duong, a student at Quoc Hoc - Hue High School for the Gifted, recently brought pride to his hometown by winning a Silver Medal at the 2025 International Biology Olympiad (IBO). Behind the glory lies a tireless journey of perseverance and overcoming challenges to reach a big dream.