On Facebook, amid the flood of news and images of inundation, among the urgent rescue and relief efforts by authorities and functional forces, I came across an image that warmed my heart: hot meals being packed and prepared for their journey from the area of fomer Phu Thuan to Hue Central Hospital, to be given to hungry patients trapped by the floods.

On the morning of October 26, the live broadcast site of the final round of the “Road to Mount Olympia” 2025 took place vibrantly at the Song Huong Theater, Hue City. This event is not only a festival of knowledge, but also a journey that passes on the torch of inspiration among students of Quoc Hoc - Hue High School for the Gifted.

On the morning of October 17, on the journey to Vietnam, Ovation of the Seas Cruise Ship carrying over 4,000 passengers docked at Chan May Port.

The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

In the journey to spread and preserve the value of Hue Singing (Ca Hue) for both today and the future, along with artisans, there are also music teachers in schools. They are considered as emissaries, who contribute to spreading the famous art form of Hue to students, ensuring its continuity for generations to come.

On the journey to building Vietnam into a reputable destination for medical tourism and healthcare services in the region and the world, Hue holds many advantages to develop and position its brand name as a destination for medical - healthcare tourism.

The establishment and development of Hue Union of Literature and Arts Associations - abbreviated as the “Union” (originating from Thua Thien National Salvation Cultural Association in 1945), marks an important milestone in Hue’s cultural history. For 80 years, the Union has not only organized and gathered creative forces but has also served as a “pivot” connecting heritage with innovation, tradition with modernity, and artists with the public.

On the afternoon of September 26th, the 10th National Young Architects Festival, themed “Green Journey”, took place in Hue City, drawing more than 1.000 young architects from 44 delegations across the country.

The recent export of 18 tons of Hue specialty cakes (including nam cakes (flat rice flour cakes with shrimp topping), loc cakes (tapioca dumplings), and it cakes (glutinous flour round cakes)) to the USA by Hue One Food and Kinh Do Specialty Joint Stock Company, Thuan An, holds significant meaning, acting as a special cultural ambassador of Hue to the world, with the value of cassava plant.