The heritage space of Hue’s Imperial Citadel is being retold in a new language, the language of technology. At the Royal Treasury Palace, stories of the past are no longer meant solely to be observed, but also to be touched, listened, and experienced, opening up a gentle, emotionally resonant way of engaging with the heritage of Hue Ancient Capital.

A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

Once being the Imperial Capital under the Nguyen Dynasty, Hue has undergone many historical phases, and today the city is regarded as one of Vietnam’s few cities where multiple architectural traditions coexist. It brings together folk, royal, colonial, and modern styles, developing in a way that balances the architecture, landscape, and culture, forming a distinctive urban identity.

It was a stroll through images and fond memories of Quoc Tu Giam (Imperial Academy) - a relic of the Nguyen Dynasty nestled in the heart of Hue Ancient Capital. The site is expected to undergo restoration this November, with a total investment of over 108 billion VND.

In 2005, I was fortunate to meet Dang Van Viet, a revered elder, in Hue, where he had come from Hanoi to join the 60th anniversary of the Frontline Youth School. There, I learned that he was the one who, together with a comrade, raised the red flag with the yellow star over the Phu Van Lau (Phu Van Pavilion) flagpole on August 21, 1945-when the August Revolution had yet to break out, Japanese forces were still armed, and the Nguyen dynasty still stood in the imperial capital of Hue.

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

On the afternoon of June 13 at the Indochine Palace Hotel (Hue City), the Organizing Committee of Miss Vietnam 2024 convened a press conference to unveil details about the National Final Round, which will be hosted in the former imperial capital of Hue for the first time.

To provide the activities of the National Tourism Year - Hue 2025 to tourists, the tourism industry of the Imperial Ancient Capital, along with other units and businesses, has developed a plan to promote and introduce the events in a focus way, reaching both domestic and international markets.

Co Ha - the famous royal garden of Hue’s Imperial Capital during the Nguyen Dynasty, has almost lost its architectural traces through time and historical events. However, thanks to the collection, digitization, and analysis of archival photos, an intact Co Ha is being revealed, truly embodying the meaning of “class”.

During the journey to Hue at the beginning of the Year of Snake, many tourists consider the Hue Imperial Citadel as a must-visit destination. Despite the cold weather with occasional rain and sunshine, tourists still want to spend much time checking-in the Royal Citadel and immerse themselves into various activities to gain vivid feelings about the traditional Tet in the Ancient Capital.