For the first time, the royal tea party space of the Nguyen Dynasty has been recreated in the heart of Hue Imperial Citadel, introducing a poetic and promising new night-time tourism experience.

After 37 years of waiting, the Miss Vietnam beauty pageant is finally being held for the first time in Hue Imperial Citadel under the unique contexts, as Hue has just officially become a centrally governed municipality, and the city is hosting the National Tourism Year and Hue Festival 2025.

At the specialized session on “Green and Sustainable Tourism Development” held on the morning of June 6th within the framework of the 14th East Asian Local Government and Regional Conference, Hue affirmed its pioneering position in the region regarding the development orientation of environmentally-friendly tourism that harmonizes with communities and preserves heritage.

Besides the international tourist market, the domestic tourist market is considered a solid foundation for a bright “picture” of Vietnamese tourism in general, and Hue City in particular. Capturing the trends and preferences of visitors presents an opportunity to leverage the domestic market.

On the afternoon of May 30th, the Department of Tourism held a seminar on promoting Hue tourism in the South Korean market and signed a memorandum of understanding for cooperation with the Korea Association of Travel Agents (KATA).

After a week of activities, the 3rd Vietnam International Photography Festival, Hue - 2025, organized by the Department of Fine Arts, Photography and Exhibitions (Ministry of Culture, Sports and Tourism) in coordination with the Department of Culture and Sports of Hue City, closed on the afternoon of May 28.

On the morning of May 28th, the “Hue – A plastic-reduced smart city in Central Vietnam” project (TVA project), in collaboration with the Department of Tourism and the People's Committee of Phu An Commune (Phu Vang District), launched a plastic-reduced tourism site at Chuon Lagoon.

On the afternoon of May 23rd, the “Hue – A plastic-reduced smart city in Central Vietnam” project (TVA project), in collaboration with the Department of Tourism and the People’s Committee of Quang Loi commune (Quang Dien), launched a Ngu My Thanh - Con Toc plastic-reduced tourism site.

In recent years the city has continued to promote Hue as a tourist destination through social platforms and inspiring people such as bloggers, vloggers, KOLs, etc., with the hope of making Hue tourism more well known.

On the morning of May 20th, the Department of Tourism and NOL UNIVERSE Joint Stock Company from South Korea officially signed a memorandum of strategic cooperation to strengthen connections, promote tourism development, and enhance the distinctive value of Hue City as a destination.