Nguyen Ha, a teacher in Kien Giang province, takes a trip to Hue every summer. He visits Hue with family, with friends, or his school. He has often chosen Hue as a destination because he believes that Hue always remains attractive to tourists. Every time he comes to Hue, he discovers more of its hidden yet seductive charm.

Alive to the power of social networks, Dao Huu Quy challenges himself as a "content creator", "molds" the appeal of Hue's traditional beauty into the videos of Hue culture... and posts them on social networks, starting with unique dishes of the Ancient Capital.

People often say Hue is like a poetic lush green garden. When spring comes, the whole Hue garden is filled with gentle fragrance from flowers. At that time, flowers are not just flowers; flowers are also bright beams at dawn; flowers hide themselves under wings of swallows which herald the coming of spring; flowers ride on butterflies to show off their beauty and aroma; flowers sing along with birds on branches...

​Passenger Bus Joint Stock Company, Hue Branch has introduced to the public the service of transporting tourists by open-top buses. This service takes foreign and domestic tourists to famous scenic spots in Hue city for experience and visit.

Andrea Teufel, a German conservator-restorer, has dedicated almost 20 years of her life to restoring the heritage buildings of Hue. Among the many relics she has worked on, Phung Tien Temple is the one that she researched extensively and worked hard to restore its architectural beauty.