As summer draws to a close, with the sun becoming less intense and the gentle signs of autumn beginning to appear, rice fields across Hue are turning golden. The golden season is coming; it not only brings brighter smiles to farmers' faces but also adds a simple, rustic beauty to the countryside.

Ceramic mosaic inlay has long contributed to the beauty of Hue’s royal architecture. Continuing these values, young artisan Huynh Kim Nhat Minh, born in the 1990s in Phu Xuan ward of Hue City, has devoted great passion to creating new works, bringing the art of ceramic mosaic inlay closer to everyday life.

The highland district of A Luoi, Hue City, boasts the pristine beauty of the Truong Son mountains and forests, with the white cascade of the A Nor Waterfall standing out amid endless stretches of green. What draws visitors here is not only the natural scenery, but also the distinctive cultural values of the Ta Oi and Pa Co ethnic communities.

On the afternoon of August 7, the organizing committee of Hue Festival and Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) signed a sponsorship agreement for the ‘Miss Jewelry Vietnam 2026’ beauty pageant, as part of Hue Festival 2026.

At street level, visitors to Hue are often captivated by the warm smiles of Hue people, the moss-covered tiled roofs, and the gentle corners. Yet from above, Hue reveals another kind of beauty – one that is never overwhelming, but quietly compelling, inviting viewers to linger a little longer through the harmonious and graceful character of this heritage city.

In response to Hue Ao Dai Week 2026, on the morning of July 10, the Department of Education and Training organized a mass performance program themed “The Beauty of Ao Dai in Schools” at Phan Dang Luu High School.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.

This was the theme of a community cycling event organized by the People's Committee of Huong Tra Ward on the morning of July 5th as part of Hue Ao Dai Week 2026.

On the morning of July 5, the Department of Tourism, in coordination with the Department of Culture and Sports and relevant agencies and organizations, organized the 2026 environmental cycling event under the theme ‘Ao Dai along the Streets’.

Compared to many other coastal localities, Hue’s sea possesses a distinctly unique beauty, gentle and captivating in its simplicity and softness. In recent years, that beauty has become even more alluring thanks to the new coastal road and the recently completed bridge spanning the Thuan An estuary. From there, visitors coming to Hue can begin their journey from the clear blue waters of Lang Co Bay, travel along breezy coastal roads through Vinh Thanh, Thuan An, and Hai Duong, before continuing toward the peaceful seaside area of Quang Dien.