On the late afternoon of July 24, the Department of Tourism, in coordination with relevant units, organized the National Bun bo Hue Festival. This is one of the highlight activities of the Hue - Culinary Capital 2026 program, aimed at honoring traditional values and spreading the Bun bo Hue brand to a wide audience of residents and visitors.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.

From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.

On the evening of June 15, as part of Hue International Music Week 2026, the stage by the Perfume River, in front of Quoc Hoc - Hue High School, continued to draw a large audience with performances by Ojos band (France), Kawanishi Natsuki (Japanese singer), as well as Vietnamese singer My Anh, and artist Matthew Ifield (Australia).

On the evening of June 14, thousands of audiences filled the riverside stage area along the Perfume River to relive the timeless songs of the late musician Trinh Cong Son during the special artistic program “25 Years of Remembering Trinh Cong Son”, held under the theme “Hue - Saigon - Hanoi”.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

On the afternoon of October 15th, Hue City Department of Education and Training held a coordination meeting to review preparations for the live broadcast of the 25th “Road to Mount Olympia” Grand Final. This is a highly anticipated television programs among students and audiences nationwide, which will take place on the morning of October 26th.

Once again, Hue wrestling left audiences jaw-dropped as three sisters competed at the same SEA Games and captured three of the four slots in women’s freestyle wrestling at SEA Games 33.

The Acecook Happiness Concert with the theme "Sounds of Happiness", featuring many outstanding performances, truly captivated a large audience in the ancient capital. It took place on the evening of March 23 at the Huong River Theatre of Hue Academy of Music (1 Le Loi, Thuan Hoa District).

On the morning of March 16, the 2025 National Swimming – Diving Championship for the 25m pool officially kicked off at the pool of the Hue City Sports Center (No. 2 Le Quy Don St.), attracting the participation of a great number of athletes and audiences all over the country.