In response to the series of activities within the framework of the Autumn Festival themed “Hue in Autumn” of the National Tourism Year and Hue Festival 2025, the Department of Tourism, in coordination with Hue Monuments Conservation Center and the People’s Committee of Phu Xuan Ward, is preparing a variety of exciting programs for locals and visitors. Among them, the most anticipated highlight is the Unicorn-Lion-Dragon Dance Festival, Hue Unicorn dance performances, and the Mid-Autumn Lantern Parade through the streets in 2025.

Hue Monuments Conservation Centre has announced the program “Hue Royal Mid-Autumn Festival 2025”, an event held within the framework of Hue Festival 2025. The program promises a variety of special activities for visitors, local residents, and especially children.

On May 19, the ceremony of signing sponsorship between the Organizing Committee of Hue Festival 2025 and Carlsberg Vietnam was held at Hue City People’s Committee. Accordingly, the Huda beer brand will continue to be the Platinum Sponsor of Hue Festival 2025 with a total sponsorship of up to 9.5 billion VND.

On the afternoon of May 15, at the Hue City People’s Committee headquarters, a sponsorship signing ceremony took place between the Organizing Committee of Hue Festival 2025 and the Bank for Investment and Development of Vietnam (BIDV), marking BIDV’s collaboration in key cultural and tourism events during the National Tourism Year in Hue.

The beginning of summer is considered the start of the peak season for domestic tourists. It is also the time when Hue is striving to maintain and attract international visitors. By developing programs under the “Four-season Festival” orientation, this summer’s festival will feature many unique and captivating activities to attract tourists.

On the afternoon of April 8, Hue City People’s Committee held a sponsorship contract signing ceremony for the National Tourism Year 2025 and Hue Festival 2025 with Vietnam Airlines Corporation – Vietnam Airlines and Pacific Airlines Joint Stock Company.

On the afternoon of March 27th, at Hue City People’s Committee, the organizing committee of Hue Festival 2025 held a signing ceremony for the sponsorship contract with DOJI Gold, Silver, and Gemstone Group Joint Stock Company, awarding them the title of “Diamond Sponsor” for sponsoring 5 billion VND to Hue Festival 2025.

On the evening of March 21st, the opening ceremony of the first-ever “Vietnamese Martial Arts Festival - Hue 2025” took place at Ngo Mon Square - Hue Imperial Citadel, with the theme “Heroic spirit of the nation.”

On the first day of the new year, a ceremony to announce the National Tourism Year and Hue Festival 2025 was held at Ngo Mon Square by the People’s Committee of Hue City.