Hue is undergoing a powerful transformation as it has become a centrally governed city, not only leveraging its natural advantages and distinctive cultural heritage but also proactively seeking new growth drivers. The development of a green logistics center and the establishment of a Free Trade Zone (FTZ) are viewed as strategic breakthroughs for the Ancient Capital.

On the afternoon of February 26, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People's Committee, led a delegation to visit and work with several major businesses and investors in the locality at the beginning of the Lunar New Year of the Horse 2026.

On the morning of February 24, at Thuy Tien Lake Park, the City People’s Committee held the launching ceremony of the “Tree-Planting Festival in Eternal Gratitude to Uncle Ho” for Binh Ngo Spring 2026.

Hue is leveraging its advantages in location, infrastructure, as well as special mechanisms and policies to step-by-step establish itself as a commercial hub of the Central region; in which, trade and services are identified as key drivers of growth in the coming period.

Building on the results achieved in 2025, Hue City has set a growth target of over 10% per year for the 2026 - 2030 period. By 2030, the city strives to reach a growth rate of 11.5 - 12%, and a budget revenue of 28,000 - 30,000 billion VND.

Hue City’s budget revenue is entering a phase of strong momentum, with a revenue structure becoming increasingly diversified and sustainable. Alongside traditional sources such as textiles and garments, beer production and tourism, the rapid growth of industrial sectors is opening up significant new drivers for local budget growth.

Thirteen years after Hue first hosted the National Tourism Year, the event returned to the city for the second time in 2025, opening a gateway to new opportunities. From this series of events, beyond the growth figures, the city has gained valuable experience and a new surge of energy known as the “Aspiration for transformation”.

Recently, Hue has accelerated its development with the green economy as the central focus, in which the development of green industry is becoming a key pillar, contributing to improving the quality of growth in a sustainable direction.

Viet Nam is entering an entirely new stage of development for its cultural industries - where culture is recognized as a strategic asset, an endogenous resource, a driver of creativity, and a pillar of the national growth model.

In the process of expanding the urban space and shaping new growth poles, Hue is racing against time to complete a series of key driving projects. Each project carries the expectation of creating a modern development space, promoting regional connectivity, and shaping a new urban landscape of Hue.

The first international flight of the year 2024 just landed at Phu Bai International Airport on January 10th, carrying 226 Korean passengers who have come to visit and experience Hue.