Amid moss-covered rooftops and the quiet waters of the Huong River, or wandering up Thien An Hill, Vong Canh Hill, and into the tombs of the Nguyen emperors… a young woman with the nickname Hoang Trinh Phan has made a significant presence across social media platforms, sharing stories about heritage. Her “heritage storytelling” page has attracted thousands of viewers and followers, not only for her charm but also for the wealth of essential knowledge about cultural heritage that she brings to the public and the community.

Overcoming many stereotypes, Do Ky Minh Hien, a Gen Z young man from Hue, and his like-minded friends have built a community dedicated to snake identification and first aid for snakebites in Vietnam.

Known for his many roles, Mr. Tran Si Chuong recently released the book "Conversations with Gen Z" with collaborator Nguyen Thi Diem Chau. This book is seen as "igniting the entrepreneurial spirit" for many young people in the 4.0 era. Thua Thien Hue Weekly had an engaging conversation with the Hue-born expert as he introduced his spiritual creation in his hometown.