Starting with traditional rice paper, 9X entrepreneur Tran Thi Thuy Ha, Director of VN Flex Import-Export Trading and Manufacturing Co. Ltd. (VN Flex), has applied technology, introduced new production methods, and developed a line of rice-based snacks. Her journey has made her the only representative from Hue to be named among 86 Outstanding Young Startup Entrepreneurs.

On the occasion of the 51st anniversary of the liberation of Hue (March 26th, 2026), along with Hue Railway Station being officially recognized as a “Tourist Destination” and the “Connecting Heritage Journey” train launching a new look connecting layers of memory and culture, the Hoa Xa coffee shop and claypot rice restaurant was officially introduced to take part and accompany this development.

With diligent hands and a deep-rooted love for their fields, farmers in the flood-prone commune of Phu Ho have written an inspiring story of rice, earning recognition for the rice brand of Phu Ho.

After traveling to work in various places, the couple A Viet May and A Viet Thi Mai decided to return to their hometown to invest in livestock farming and production. Their herd of pigs grew, their rice fields turned green, and the house became lively again with the sounds of family members' voices and laughter.