After Binh Ngo Lunar New Year 2026, Hue City has not only recorded impressive growth figures in its tourism sector but more importantly, a new approach is gradually taking shape: development rooted in cultural identity, organized with modern thinking, and placing the community at the center.

On the morning of March 3, Vietnam Haiku Poetry Club - Hue Ancient Capital Chapter held a gathering and poetry-music exchange to mark the 24th anniversary of Vietnam Poetry Day and celebrate International Women’s Day (March 8).

Since the primordial dawn of history, primitive humans were already conscious of time. They observed the rotation of the universe and carved markings on cave walls to record the passage of day and night. From natural phenomena, weather patterns, and cosmic cycles, humans created calendars to serve daily life and agricultural production.

Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

Loving heritage culture and having traveled through many regions rich in history, Dang Duy Khoa (born 2002) from the distant Mekong Delta has truly been captivated by Hue. He then decided he had to do something for Hue through his own passion and the architectural knowledge he is pursuing.

On a pure morning, I bumped into groups of visitors strolling along the path leading into Hue Imperial Citadel. Cradling her camera in both hands, Ms. Marie, a French tourist, asked the guide in a gentle voice: “May I… try on Vietnam’s traditional costume?”. That question seemed to open an unexpected journey for them, an experience that felt as if they could touch the ancient soul of Hue

In East Asian culture, horses are not merely a means of transport but a cultural symbol. In Hue during the Nguyen Dynasty, the presence of horses accompanied ceremonial processions and imperial carriages. Even today, that image endures on two bronze urns of the Nine Dynastic Urns - Huyen Dinh and Anh Dinh (the alias of Tu Duc) - like a layer of resilient metallic memory, reminding us that horses once played a role in the life of the former imperial capital.

Within the tranquil setting of Hue Imperial Citadel, the melodies of nha nhac (Royal Court Music) resonate slowly and steadily. This enduring musical flow quietly carries echoes of the past, along with the steadfast efforts of those who dedicate themselves each day to preserving the heritage.

On the morning of February 11 (December 24th in the Year of the Snake), at the courtyard of the Thai Hoa Palace (Hue Imperial Citadel), the Hue Monuments Conservation Centre organized a reenactment of the Nguyen Dynasty’s Imperial New Year court ceremony. The event attracted large numbers of local residents and visitors, helping to recreate the traditional Lunar New Year atmosphere within the historic royal court setting.

“Thuan Hoa is a local publishing house, but not merely a local one, as Hue is a long-established historical and cultural center of the country and is also the one being internationally recognized. Therefore, from the very beginning, the publishing house has strived to produce works worthy of the historic land of Thuan Hoa,” Dr. Nguyen Duy To, Director of Thuan Hoa Publishing House, quoted the late journalist Hoang Tung, former Secretary of the Party Central Committee, when addressing the functions and development orientation of Thuan Hoa Publishing House at a friendly gathering marking its 45th anniversary (1981-2026), held on the morning of February 10.

Behind each little cake were care, creativity, and gentle skills, helping children fall in love with the family kitchen and feel proud of Hue’s culinary culture.

You have just seen images of Canh Duong fishing village - a small village along the gentle Bu Lu River, which flows into Canh Duong beach. Here lies a mangrove forest located in the middle of the Bu Lu River, adding to the natural charm of this fishing village tucked within Lang Co Bay.

Dam Chuon is known as the most beautiful spot to watch the sunrise in the Tam Giang lagoon system. Try waking up early and heading to Dam Chuon to catch the sunrise. It will definitely be a wonderful and memorable experience as summer arrives.

In the coming time, the tourism sector will enhance the promotion of culinary tourism through culinary events and festivals, and create unique culinary tours to promote the advantages of local cuisine and enhance the tourism experience for visitors.

Under the gentle morning sunlight, the blooming pink petals create a vibrant and graceful picture against the clear blue sky.The elegant beauty of the lotus always brings a sense of peace and serenity to the soul, doesn’t it?

A special feature of this year’s Vesak celebration is the enormous Buddhist flag along the Huong riverbank, created from colorful silk ribbons fluttering in the wind - painting a vibrant scene for Buddha’s birthday in the ancient capital of Hue.

Within the ancient setting of Thiệu Phương and Cơ Hạ gardens, more than 1,000 works of bonsai, orchids, and decorative stones created by six hundred artisans from across the country have gathered - creating a vibrant living artwork that harmonizes nature, humanity, and heritage.

We invite you to enjoy breathtaking images capturing the poetic beauty of nature and the unique cultural identity of the Ta Oi ethnic group in Quảng Nhâm Commune, A Luoi District. A trip to Quang Nham offers visitors the chance to immerse themselves in a distinctive cultural atmosphere and the untouched natural landscapes of this area.

Located about 50 kilometers north of Hue city center, Pho Trach is a traditional craft village with a history spanning hundreds of years. It is well known for growing bàng grass and crafting various traditional handmade products from this natural material.

In addition to the thousands of books displayed across numerous booths, those attending the book fair themed “Hue of Love” will experience a variety of other exciting activities and events that span over a week.