On the occasion of the 51st anniversary of the liberation of Hue (March 26th, 2026), along with Hue Railway Station being officially recognized as a “Tourist Destination” and the “Connecting Heritage Journey” train launching a new look connecting layers of memory and culture, the Hoa Xa coffee shop and claypot rice restaurant was officially introduced to take part and accompany this development.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On the afternoon of April 23, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, along with representatives from relevant departments and sectors, received and held a working session with a delegation from the Consulate General of the Republic of Belarus in Ho Chi Minh City, led by Mr. Alexander Dmitrievich Sidoruk, Consul General.

With its minimalist elegance and close connection to nature, Kokedama, the Japanese art of growing plants in moss balls, has quickly captured the attention of plant enthusiasts in Hue.

“Vietnam Could Become the World’s Lacquer Art Innovation Hub” is the headline of an article written by Ngoc Ha, developed through a story, that connects with guest speaker Cao Xuan Hai, CEO and Founder of HINOKI TAMASHI Vietnam.

Alongside activities that support and accompany businesses and investors in accessing project information and related procedures, Hue City also places emphasis on signing memoranda of understanding (MoUs) and strategic cooperation agreements with major investors to build a foundation for long-term engagement between the government and investors.

Kicking off Hue Ao Dai Week 2026, scheduled to take place from July 3 to 10, is the event “Ao dai Connecting Tourism and Heritage”, which will be held on the morning of July 3 at the Quoc Tu Giam area.

On the morning of March 26, Vietnam Railways (VNR), in coordination with the City People’s Committee, unveiled the new design of the “Connecting Central Heritage Journey” train and announced Hue Railway Station’s recognition as a tourist destination.

According to an information released by the Railway Transport Joint Stock Company, following a period of exterior and interior renovations to passenger carriages on Hue - Da Nang route of the “Connecting Central Heritage” train, the upgraded train will officially debut on March 26, 2026.

On the morning of March 9th, the Hue City Employment Service Center officially launched the Employment Month 2026 program with the theme “Spring Job Connection”. It attracted the participation of many businesses both within and outside the city, creating opportunities for direct connections between companies and job seekers during the first months of the year.