From heritage trains and North - South railway services to modern retail systems and international markets, Hue specialties such as frozen salt coffee, banh loc, banh nam and banh ep are gradually reaching consumers more widely through science and technology, innovation and new market-oriented thinking.

Amid the changing pace of life, sidewalk coffee stalls continue to preserve a part of the memories of Hue’s working people. For more than half a century, Mr. Suu’s stall has remained a familiar spot for many locals and visitors.

By day, they are music teachers, bakers, or bartenders; by night, they become singers and musicians on small stages of coffee shops and community music nights. It is this very passion that helps many young people in Hue keep the flame of music alive, contributing to an accessible and vibrant live music scene.

The coffee workshop is doing more than bringing Vietnamese coffee beans closer to foreign visitors; it has become a cultural bridge, helping spread the flavors of Vietnamese coffee and the beauty of the Ancient Capital to international friends.

On the occasion of the 51st anniversary of the liberation of Hue (March 26th, 2026), along with Hue Railway Station being officially recognized as a “Tourist Destination” and the “Connecting Heritage Journey” train launching a new look connecting layers of memory and culture, the Hoa Xa coffee shop and claypot rice restaurant was officially introduced to take part and accompany this development.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

Transforming coffee from a simple beverage into a journey of discovery, the coffee-making workshop by Hue Experience on Hoang Quoc Viet Street (An Cuu Ward) has created an appealing highlight, attracting many foreign visitors to stop by and take part.

Taking “made in Hue” salted coffee flavor far and wide is the aspiration of Pham Ngoc Anh Phuong (born in 1995), Co-founder of Alufa Technology and Trading Co., Ltd., through his investment in researching instant salted coffee product.

The main attraction of this model is that players can personally operate the vehicles and take on challenges.

In the radiant dawn of the lagoon region, travelers from afar sip rich, flavorful coffee while enjoying the vast, beautiful scenery of rippling waters. This fresh experience has been developed into a tourist attraction, creating a unique highlight for visitors to Tam Giang – Cau Hai Lagoon.

Already a familiar face among startup CEOs in Hue, this time I met with Ngo Duc Vuong - Director of Hue One Food Company, whose flagship product has been dubbed “Hue Pizza” - the Thuan An pressed rice cake. We chatted over coffee in Grand Prairie, Texas, as he continued his mission of spreading the story of Hue’s entrepreneurial journey through the pressed rice cake and promoting Hue culture in the U.S market.

Discovered and introduced by the American news agency CNN, Hue's salted coffee has truly created a fever in 2024. What has made this attractive drink so famous?

CNN, an US news outlet, has recently reported an increasing number of social media posts sharing tips on how to order a drink originally from Vietnam at a major American coffee chain. This sought-after beverage is salt coffee.

Workshop on “When the Coffee berries Ripen” shares interesting information about the history of coffee, and at the same time brings attractive experiences about preparing and enjoying A Luoi coffee for participants.