Initiatives for tourism development

For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

On the morning of March 25th, the Office of Hue City People’s Committee announced that, as part of the Prime Minister Pham Minh Chinh’s official visit to the Russian Federation in Moscow, Mr. Nguyen Thanh Binh, Member of the Standing Committee of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee, held a working session with the Russian Federation Tourism Association to promote cooperation and tourism development between Hue City and Russia.

Tourism is increasingly becoming a key economic driver for many countries. However, the challenge lies in how to develop and capitalize on tourism without exceeding nature’s carrying capacity, while also contributing to its conservation.

Nearly 5 years into implementation, the project “Promoting the Value of Ho Chi Minh Relics in Hue City to Serve Tourism Development” for the 2021-2025 period has attracted participation from nearly 10 travel agencies offering tours to the Ho Chi Minh Museum and other relic sites.

On August 15, 2025, Vietnam General Confederation of Labor held the 2025 Creative labor Festival in Hanoi. Hue City was honored to have two participating units, including: Tien Phong Forestry One Member State Co., Ltd., and Bach Ma Herbals Production Trading Services Co., Ltd.