Hue heritage gains more than 221 billion VND in 8 months

During this Binh Ngo Lunar New Year, the community of Hue heritage enthusiasts receive good news. That is the comeback of the once-renowned lien lang Chuon (the Chuon village decorative scroll). The journey of reviving this valuable type of folk painting, which has been lost for some time, is a long story which took not only sweat, buy also dedication of young people who love the heritage.

According to statistics from the Department of Tourism released on the morning of March 1, the number of tourists to Hue in the first two months continued to rise sharply, estimated at over 1.2 million arrivals, while the number of visitors to the city in February, 2026 alone witnessed an increase of nearly 72%. Especially, the total revenue from tourism rose significantly compared to the previous year.

On the morning of February 23 (the 7th day of the Lunar January), at Trieu Mieu and The Mieu - Hue Imperial Citadel, Hue Monuments of Conservation Center held the ceremony to lower the traditional New Year Neu pole and open the New Year seal in a solemn atmosphere, marking the close of Tet holiday and the start of the new working year in accordance with former royal court rituals.

From the morning of the first day of the Lunar New Year (February 17), the spring travel atmosphere in Hue has been vibrant and festive. Visitors from across Vietnam, along with international tourists, have chosen the former imperial capital as their holiday destination, creating a lively tourism scene on the very first day of the New Year.

According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.