Hue tourism promoted on virtual space

Marking the 79th anniversary of War Invalids and Martyrs Day (July 27, 1947 - July 27, 2026), Hue plans to present gifts from the State President to over 24,000 people with meritorious service and their families, with total funding reaching nearly VND 7.4 billion.

As part of the Hue Festival Trade Fair 2026, the Business Matching Program between Hue City and other provinces and cities officially took place on the morning of June 13 at Hue City Cultural and Sports Square (No. 1 Ha Huy Tap St.).

On the morning of June 10, the Department of Tourism announced that Hue has officially been nominated in the Asia’s Leading Culture City Destination 2026 category at the World Travel Awards (WTA) for the Asia and Oceania region.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

Hue City is the urban area with the highest density of trees in the country, with more than 64,000 trees lining its streets, parks, and lush green garden houses. These trees are cared for and protected by both local authorities and residents, beautifying the city while serving as a natural shield that brings a refreshing sense of coolness during the scorching summer heat.