Hot air balloons flying in the sky of Ancient Capital

Many foreign visitors to Hue are captivated not only by its scenic beauty and heritage but also by the charm of its traditional ao-dai.

In Hue, a growing number of cultural spaces are opening up with a more accessible approach, allowing visitors and young people to take part directly in traditional handicraft and art activities. These venues offer more options for exploring the Ancient Capital, with each experience telling its own cultural story.

Hue has identified tourism and services as its spearhead economic sector. Under the scenario for developing tourism in line with the double-digit growth target, the Ministry of Culture, Sports and Tourism has set a target for Hue to welcome approximately 2.5 million international visitors in 2026, up 31.5% from 2025. This is both a target and a test of the city’s ability to turn its tourism advantages into revenue, investment opportunities, and ripple effects across other economic sectors.

On the afternoon of September 19, Hue City People’s Committee held a meeting to review the organization of Hue Heritage and International Music Festival - Hue Wonderverse Music Fest 2026. Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang chaired the meeting. The meeting was also attended by representatives from relevant departments, agencies, and units.

During the September 2nd National Day holiday, Ru Cha in Hoa Chau Ward became a popular destination for local residents and visitors. The lush mangrove forest amid Tam Giang Lagoon, together with a community-based ecotourism model currently being piloted, has begun to enhance the destination’s appeal while opening up new livelihood opportunities for local residents.